Norwegian Air, British Airways places logo-swap bet ahead of WC quarterfinal

Dhaka: Football fever has spilled into the aviation industry, with Norwegian Air and British Airways agreeing to a lighthearted social media wager ahead of the FIFA World Cup 2026 quarterfinal between Norway and England.

The exchange began when Norwegian Air challenged British Airways on Instagram, proposing that the losing country's airline replace its Instagram profile logo with that of its rival for one day. British Airways responded with a playful remark, saying, "Don't make bets you can't win," before later accepting the challenge, according to Norwegian Air.

The friendly rivalry has attracted widespread attention online, with football fans and travelers praising the airlines' humorous marketing ahead of one of the tournament's most anticipated quarterfinals.

British Airways represents the United Kingdom's flag carrier, while Norwegian Air is Scandinavia's second-largest airline. The two national teams are set to meet on July 12, with the winner advancing to face either Argentina or Switzerland in the semifinals. On the other side of the bracket, Spain has already secured a semifinal clash against France after defeating Belgium, while France advanced by overcoming Morocco.