LATEST NEWS
      
Today : Dhaka
 
31° C
25° C
  
 
  Volume: XXII, Issue No. 19 May 16-31, 2013  
     
 
   
 
   
  BANKING & COMMERCE
  28 top brands win accolades
 
 
  Untitled Document
_A Monitor Report
Dhaka : Parachute Coco-nut Oil of Marico Bangla-desh was judged the best overall brand, beating three times winner Nokia, at the Best Brand Award 2011. Nokia was the second best in the overall top 10 brands.
The awards were given in 28 categories.
Bangladesh Brand Forum, a private organisation that promotes branding, communication and marketing principles, hosted the event to recognise these brands for the fourth year at an event at Pan Pacific Sonargaon Hotel in the city.
Rohit Jaiswal, Managing Director of Marico Bangladesh, said, "We at Marico Bangladesh are extremely proud of this achievement of our brand Parachute and would like to thank all the consumers of the brand as well as our stakeholders and well-wishers."
"The purpose of the award is to demonstrate to the business community that brands are intrinsic part of the organisation and in many cases the single most valuable asset," said Shariful Islam, founder of Bangladesh Brand Forum.
He also announced the launch of their new website www.marketinghubbd.com during the event.
Amitava Chattopadhyay of INSEAD, Singapore, laun-ched his book "The New Emerging Market Multination-als: Four Strategies for Disru-pting Markets and Building Brands" at the function.
Sunsilk of Unilever Bangla-desh, Grameenphone, 7up, Lux, Fair and Lovely, Close up Toothpaste, won the third to eighth positions in the overall category. Rupchanda Soybean and RFL Plastic were jointly ninth, followed by Sony.
Bangladesh Brand Forum also awarded 10 best local brands for the first time.
RFL Plastic Ltd won the best local brand, followed by Akij Group's Frutika as the second best in the same category.
Teer Atta Maida Suzi of City Group took the third spot among local brands, followed by Pran Juice, Walton, Mum Water, Mangolee Juice, Sonali Bank, Dhaka University and Cocola Noodles in the order.
Nielsen Bangladesh did an extensive research on 5,000 samples across the nation to identify the winning brands. The survey was designed to find the consumer insights, success stories and the market position of the brands. This research was conducted in May 2012.
   
 
 
Print this News
 
Free Online Subscription
for Bangladesh Monitor
Name
 :
Email*
 :
   

 
 
 
 
© 2001-2009, All rights reserved, The Bangladesh Monitor, City Heart (9th Fl), 67 Naya Paltan, Dhaka-1000, Bangladesh;
Telephone: 88-02 - 8351148, 9334963, 9330676 Fax: 880 2 8314306; Web: http://www.bangladeshmonitor.net, Email: news@bangladeshmonitor.net
Publisher: Syeda Gousia Abed, Chief Editor: Raquib Siddiqi, Editor: Kazi Wahidul Alam; Printed at Prime Art Press Ltd. 70, Naya Paltan, Dhaka-1000.